Before the event
Anticipation content, artist introductions, program recommendations – in the voice of the event figure.
Solution · For live events and festivals
Event Companion. We breathe life into your event.
Festivals, theaters, concert halls and live events live in the moment – but the moment ends. Event Companion is the AI figure that extends your event: before, during and after the live experience. Delivered with Furrington at Spielwarenmesse Nuremberg, live at Musikfestspiele Saar, in implementation for BRANDmania 2026.
- GDPR-compliant
- On-brand
- Extends the live experience
Live: Musikfestspiele Saar · Delivered: Furrington / Spielwarenmesse Nuremberg · In implementation: BRANDmania 2026.
Why now
Event visitors expect the event also between performances.
Whoever visits an event today lives between physical experience and digital follow-up. The curtain falls, the concert ends, the interval begins – but the world around it goes on, in the app, in the chat, in the story. Organisers who don't build this follow-up hand their guests' attention to platforms that don't fit the venue's brand.
Event Companion is the on-brand AI figure that embodies the event – before the visit as anticipation voice, during the visit as wayfinder and content guide, after the visit as echo that comes back. As a plus: because Safe-AI and Safe-Data are platform standard with us, you can also address children, teens and families without legal worry lines – GDPR-, youth-protection- and AI-Act-compliant.
What the solution enables
Your event. Your figure. Your content.
– in the app that extends the live experience.
During the event
Wayfinding, artist backgrounds, interaction with programme content. Hands-on activities for families and kids optional. Live updates without third-country tracking.
After the event
Memories, photo stories, "What we experienced together". Family view included.
Return funnel
The guest returns after 30, 90, 365 days – just before the next event. Return rate measurable.
What we deliver
What we deliver for your event.
Three outcomes, one event sprint. Character, content, return – from a single source.
01
Character integration
Your event figure (real or fictional) becomes the AI voice, on-brand and youth-protection-compliant. Event figure, artist contributions and programme content remain the property of your organiser. No model training on artist or programme material, no third-country transfer.
Time-to-launch: 8–10 weeks.
02
Program content pipeline
Artist bios, program and content are curated through the RAG pipeline.
RAG-based · on-brand.
03
Return funnel & family view
Measurable return rates for every event guest. Parents and families additionally see what their child experienced.
Return logic transferred from museum pilot.
We're not starting from scratch
First implementations are live.
Spielwarenmesse Nuremberg · Musikfestspiele Saar · BRANDmania 2026
Delivered
Furrington avatar at Spielwarenmesse Nuremberg – the brand's AI voice in the trade-show context, with Spielwarenmesse as platform partner.
Live in use
Musikfestspiele Saar – Event Companion is running, content pipeline curated, return funnel active.
In implementation
BRANDmania 2026 – BrandBeast plus exhibitor avatars in the official trade-show app, pilot free of charge for exhibitors.
Next step
Next step.
30 minutes of demo. We build your event mockup with demo voice before the meeting.
- 1
Event briefing
You provide: event program, planned character figure (real or fictional), target audience.
- 2
Mockup in 5 days
We deliver an event-specific demo mockup with demo voice.
- 3
Demo with event leadership
30-minute call with artistic direction / event leadership / marketing.
Frequently asked questions
Frequently asked questions.
„Our event doesn't have a figure."
+−
We build it. From the event spirit, the city, the brand core.
„We already have an app."
+−
Event apps are usually opened once per event, then forgotten. Event Companion builds the return funnel – no classic event app does that.
„Is this worth it for a one-day event?"
+−
One-day events scale to event series – one brand, many dates.